We-Media looks at how audiences will shape the future of journalism.
Apparently we are at the beginning of a Golden Age of journalism; however it is not journalism as we have known it. Media futurists have predicted that by 2021, "citizens will produce 50% of the news peer-to-peer." Although, mainstream news media have yet to meaningfully adopt or experiment with these new forms.
In the future journalism will depend not on only how well they inform, but how well they encourage and enable conversations with citizens. That is the challenge.
In the future journalism will depend not on only how well they inform, but how well they encourage and enable conversations with citizens. That is the challenge.
The Internet has caused significant changes to journalism. It remains to be see exactly how those changes will manifest themselves and how much of a change we will see. The creation of the Internet as we know it helped create media-centric lives. It has changed the dynamic of news and turned the customer into a contributor. A prime example of peer-to-peer news at its best is Facebook; this social network keeps friends and family in touch and lets them discuss news significant in their lives. The spread of news amongst citizens’ during the London Riots this August (2011), is another illustration, of the vast impact the Internet has had on creating and spreading current news, which is created by the audience.
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