Wednesday 14 December 2011

Initial Branding


Today our group had a lengthily discussion and we made mind maps of ideas for names. Our group has decided on a name for our artist; he will be a solo artist with the name of Oliver Fox. We think this name will be successful as its sounds catchy and short so people will remember it.I really liked the name Oliver, or Olly, and I also thought his name should link in with the nature theme, Radhika agreed and suggested the surname Hound. However I though Fox was nice and short, essentially it was easier to remember and the group had a vote. In addtion we asked for the opinion of our class mates and they seemed to really like Oliver Fox. I think overall it ties well with the indie genre, the reason for this is that, his name relates in some way to nature with the Fox, and indie artists sometimes relate to nature in their songs, for example, the artist Birdy, or the use of nature in Florence + the Machines songs.

The track name we will use is ‘Nights of Broken Sleep’ we think this relates to the current song ‘Blue Skies’ as the story behind the song is about a boy trying to overcome feelings of pain, which was caused by the end of his relationship to his girlfriend. The broken sleep is the loneliness and heart ache. I originally came across these words, whist looking through a dictionary.

The Album name will be ‘Unrest’; this is because we wanted an album name with one word as it’s memorable, and it also leaves a lot to be discovered, it’s not simply putting a name that completely describes the album to a tee.  

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