The Guardian

The Guardian

Key ideas

·         The Guardian underwent a transition from existing as a solely print based form of news to having a large online presents.

·         In 2011 figures released showed the guardian had 36 million users per month

·         Number 1 in the world for user interaction

·         Print & online section integrated

·         The rise of Online Journalism, this is focused on technology and how people use the internet.

·         Mobile Guardian users are important, they even have a editor for this alone

·         Links & Search engines are important as they allow the Guardians stories to appear first or high in the search

·         Adverts for The Guardian have made good revenue for the company

·         Blogs have created a two way relationship; it’s more interactive and this causes good feedback.

·         Live blogs are a good way to keep readers up to date on first-hand accounts, for example the London riots.

·         A strong social media presents on Twitter or Facebook for example, is an excellent way to keep a consistent audience. This shows social networks are being used as forms of news.

·         User generated content has become a valuable resource for news sites such as The Guardian. This has led to the rise in the citizen reporter. It also creates a society for user commentary, and it allows others to connect and interact.