In relation to my previous blog post about ‘How do people in the UK use online sources to search for holidays?’ I would like to add more information about ‘TripAdvisor’. Firstly a quick definition of what TripAdvisor is- it’s an interactive travel forum, which assists customers in gathering travel information, posting reviews and opinions of travel-related content.
TripAdvisor has been under a lot of criticism for allowing completely anonymous reviews to be posted by anyone about any hotel, B&B, Inn or restaurant, without the need for any supporting evidence.
This has caused a backlash of hotel, B&B, Inn and restaurant owners, who now resent TripAdvisor, because they don’t feel it is being used in a way that the creators first intended it to be. Some even feel victimised by the way customers review their businesses’ so poorly.
It’s un-doubtable that Review websites, influence travellers accommodation choices. Channel 4’s documentary ‘Attack of the TripAdvisors’ was particularly interesting in exploring these ideas.
http://www.channel4.com/programmes/attack-of-the-trip-advisors/4od
The opinions of the B&B owners, is that TripAdvisor is ruining their businesses, and they feel bullied and unfair comments are written about them, when they try to give the best experience for their customers. Some owners don’t understand why the customers don’t complain to the owners about their stay rather than write about it afterwards. The factor of power, is extremely important when considering review websites, they can now change customer’s minds on choices of accommodation and even destination, which can have a devastating effect on small businesses, which may consequently have to close down.
The opinions of the B&B owners, is that TripAdvisor is ruining their businesses, and they feel bullied and unfair comments are written about them, when they try to give the best experience for their customers. Some owners don’t understand why the customers don’t complain to the owners about their stay rather than write about it afterwards. The factor of power, is extremely important when considering review websites, they can now change customer’s minds on choices of accommodation and even destination, which can have a devastating effect on small businesses, which may consequently have to close down.
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