Having conducted a short questionnaire for audience research, I have found a number of great and varied opinions on the names we have come up with for, the solo artist (Oliver Fox), album name (Unrest), song name (Nights of broken sleep), and general tone of the song.
I have summarised and quoted the responses that I received back. The questionnaire was conducted by email, as it was easy to receive a number of responses, fairly quickly.
Firstly these are some comments about the name of the solo indie artist, ‘Oliver Fox’.
‘Fox is a good name, it rolls off the tongue and it is a name I’d remember’
‘His name sounds like it would be popular, and I think he’d be a cool dude!’
‘I listen to indie music the most, compared to any other genre, so I’m quite clued up in this area. The name ‘Oliver Fox for an indie solo artist is very inventive, it’s short and easy to remember, which is exactly what you want. It’s very good.’
I asked 10 people the same questions and only 8 people replied, of these 8 people, they all agreed and liked the name Oliver Fox, even those who didn’t particularly like indie music; they still thought it fit well.
Their thoughts on the album name…
‘The album name sounds dramatic, and I would buy it on the shelf, even if I did not know much about the band or artist. Although it would have to have a good cover as well, I think these are the things people look for.’
‘The album name is growing on me, at first I thought it was a bit depressing, but then I looked at it again and found it completely different. It’s vague and open to interpretation which I really like.’
‘I don’t like indie music, but I guess the name sounds good.’
‘The album name sounds strange, I’m not too sure about it, I guess if the song is about someone who has had their heart broken then ‘Unrest’ is a suitable summary for the album.’
I asked them what they thought of the general tone of the song.
‘The song is appropriate, and ties in well as it says about having a broken heart, and not being able to get out of bed.’
‘Now I think the general tone it positive, things are starting to look up.’
‘I’m a fan of indie music, and I listen to it regularly, Noah + the Whales songs are easy listening. Sometimes people find it hard to understand their plots, but if you produce a good video, then it will be evident.’
‘The tone of the song is upbeat and easy listening; I like this sort of indie music. The album name fits with the genre, I love it.’
‘The song is defiantly not to my taste, because I like heavy rock, so I thought it was a bit boring.’
‘I don’t listen to any indie music, I think the song songs depressing if I’m honest, but his name does sound nice.’
Even though some people do not listen to indie music, or they don’t like the genre, their opinions were still valuable and I thought the responses were very detailed and gave me a real feel for the general opinion of the names we have chosen. I feel this research was positive and we as a group should feel confident to carry on using these names.
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